Our brains are designed to respond instantly to colour, producing a chemical reaction that triggers memories and associations to people, places and events.
The power of colour association is so strong that many brands can be identified by colour alone. Companies such as Coca-Cola, Starbucks and Cadbury have even gone so far as to trademark their own custom Pantone colours to protect their brand equity.
First Impressions Count
Research compiled by colour consultant experts, Colorcom, suggests that consumers “make a subconscious judgement about a person, environment or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone”
Entrance Matting occupies a prime space in every building. It is the very first impression and the last connection that every visitor makes with the location and yet it is often treated as a purely functional element with little-to-no design consideration.
It doesn’t have to be boring!
Yes, Entrance Matting in its basic form is a dirt and moisture collecting system, but that doesn’t mean it has to be boring. It is also not a one-size-fits-all product; every Entrance Matting system is bespoke and made to client’s exacting specifications and it most certainly is not always black and white!
When specified correctly, Entrance Matting systems can be used to make an instant connection with the brand- see our recent installation for Stylus for an excellent example of how Entrance Matting can be used to amplify brand.
At INTRAsystems we believe in getting creative with Entrance Matting and using the vital space it occupies to mesmerise every visitor.
Create Visual Energy with the right Entrance Matting
Products such as INTRAbrush with its range of multi-coloured bristle inserts are also a great way to add a splash of colour to entrances.
Entrance Matting is a highly functional necessity but with the INTRAsystems range the design possibilities for Entrance Matting are endless.
Speak to our team today to inject some colour into your next project.