With online shopping becoming more popular than ever, there’s never been a more important time to think about how you can encourage window shoppers to come in and complete their purchases with you, rather than your competitors.
Many customers make their purchasing decisions based on the physical attributes of a shop – and this includes the first impressions of passers-by and their view of how your shop looks from the street.
Here are just a few steps you could follow to help encourage window shoppers to come in!
1) What do your customers really think?
Before you change anything, you need to take some time to think about how people view your shop. You could gather feedback from regular customers and prospects – you can do this through the following methods:
– Encourage your employees to keep a look out to see how passers-by react to your shop. Do they walk straight past, do some stop to look? Do some look in the window? Using this information can help you establish which methods you could try to bring in more business.
– You could also ask your customers questions such as ‘what brings you here today?’ or ‘what made you come into our shop?’ Asking these questions can help you gather some reasons why customers visit your shop, so you can put more emphasis on these to encourage more business.
2) Give Your Store Front a New Look
The front of your shop is what gives potential customers their first impression, so not only do you need to think about what products you are going to position in the shop window, you also need to think about how you can paint a picture of the great value you can offer.
Cleanliness- It’s obvious, there’s no point in presenting a stunning display if your shopfront is dirty and un-kept. It doesn’t take long to check your window glass is smear-free and free of dirt.
Window Displays- Your window display could mean the difference between enticing a customer to your shop or losing them to a competitor.
Signage- Your shop’s signage is your chance to get creative with branding and can be used as a tool to grab the attention of those walking by. Make sure your signage can be read at a glance and reveals powerful messaging.
Commercial Entrance Matting- It’s amazing how much of an impact having an attractive and effective entrance matting system can have on creating a positive first impression. Not only does entrance mating create a tidier and more welcoming entrance for every customer, it will also act as a great way of removing dirt and moisture from customer’s shoes. With its professionalism and aesthetics, entrance matting is great for making your shop stand out from the crowd on a busy shopping street. You can view INTRAmatting’s range of entrance matting here and information on our entrance matting installation process here.
3) Create a Connection
Inviting your passers-by through a sensory experience helps build a connection with them and your brand. For example, the colours you use can influence a customer’s perception of your shop, so look to use a colour scheme that reflects your brand and try to be consistent throughout your visual efforts.
The lighting in your shop window can also have a huge role in attracting new customers. Lighting can be used to showcase your window displays and the products you have on show and can also control the overall ambience in your shop. Consider how your lighting could have an impact on your customers and identify whether it is having the desired effect.
Take pride in your shop front, make it the best it can be and you’ll turn your window shoppers into loyal customers. Contact one of the INTRAsystems team today for more advice on sprucing up your shop front the importance of entrance flooring.
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